News

Leaving Law for . . . Advertising?

By Mary Fordwor - Creative Apprentice

I’d like to take you back to 2020 (just for a moment). I was in my first year of college, and about to apply for universities. Until then, I had already dedicated a year to pursuing law through a social mobility programme, I was set on becoming a solicitor. Kind of. 

Welcoming Mini McCanners to our offices across McCann Central

Over the past few weeks, we’ve enjoyed welcoming over 50 Mini McCanners to each of our offices in Birmingham, Bristol, Leeds and London.

The Truths We Tell

By former intern - Xiaomeng Pan

The Truths We Tell — The Power of Creative Advertising: Breaking Through AI’s Info Bubbles.
Truth, Truth, Truth!

When I thought about how to capture my journey at McCann, one word kept coming back to me: truth.
Not simply because *Matthieu pointed to the big Truth Well Told logo on my first day.
Not only because *Beth walked me through McCann’s sleek Truth2Impact platform from day one.

Podcast - Ignite success: how to build a culture of effectiveness

Building a culture of effectiveness can bring plenty of reward to both businesses and the people within them. But how do you create a culture that delivers value and impact?

McCann Bristol’s The Climb scales new heights with prestigious award wins

We’re thrilled to share that our darkly-funny film The Climb, created for VOOM Nutrition’s POWR bars, has been recognised with multiple prestigious awards.

Podcast - Copilot wrote this title: AI-powered search unleashed with Microsoft

Amidst all the discussion around AI, there's one big area that is often overlooked - Search. Both frontend and backend, AI is changing the game when it comes to SEO and PPC, but what are the big challenges and opportunities?

Raising a Can to Brand Visibility

By guest contributor - Katy Haugh, Brand Marketing Manager, Wiper & True

I’m Katy, Brand Marketing Manager at award-winning craft brewery Wiper and True. 

I was pleased to attend, and speak at, McCann Bristol’s ‘Calling All Attention Seekers’ event in partnership with Aardman. This particular event spoke to me personally because, as a marketer with a background in music and drama, capturing attention is very important to me. It’s something I’ve thought about throughout my entire life, either via digital channels, out of home marketing or on a stage. 

Maintaining Attention: Three Aardman Campaigns that Kept Fans Hooked

By guest contributor - Katie McQuin Roberts, Aardman, Head of Social Media & Communities

At Aardman we use our social platforms to grow fan communities across the globe, keeping us in direct contact with our audiences and allowing us to promote our latest work. With audience tastes and social platforms constantly changing, our challenge is maintaining audience attention and encouraging fans to come back for more. Here are three recent campaigns where we’ve met that objective successfully…

How to Understand Attention in Media

By Georgia Vine-Thomas, Universal McCann Bristol, Associate Director

In 2023, the UK advertising market grew to £36.6 billion (WARC), with digital spending increasing by 11% (IAB). As marketing budgets see the strongest upward revision since 2014 (IPA), advertisers face a daunting challenge: capturing consumer attention in a saturated environment. 

Why is Grabbing Attention on Social Media so Important for Brands of Today?

By Abi Canterbury, Social Media Account Director

If I asked you to recall the ads you’ve seen today, you might remember one or two, despite seeing many more. But if I asked you to recall the most boring ad, you'd likely struggle. According to The Extraordinary Cost of Dull, bland ads are not only forgettable, but they can also harm brands. Without an emotional connection, ads leave no lasting impression.

Podcast - Beyond the millennial: expanding audiences and building trust with Ruggable

In 2021, washable rug brand Ruggable launched in the UK after steadily growing in the US. With a big focus on filling the social feeds of millennials, the brand is looking to grow its audiences through new channels all whilst building trust.

Do you map? Follow your customer and you'll be on the right track.

By Matthieu Mondin, Strategy Director

A strong brand is made of dozens of components:  the products or services, logo, visual & audio identity, corporate culture, advertising, online experiences and content, social presence… that’s why it often takes years for marketers to build a strong, enduring loved brand. And every year, the same question comes about. . .