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Wellbeing at work: sweat the small stuff

By Chloe Foy, McCann Synergy, Senior Consultant

How are you feeling today?

Or, to dive a bit deeper, how satisfied are you with your life these days? 
This thought-provoking question is at the heart of Gallup's newly released World Happiness Report, and it’s no ordinary query. Created back in 2009, it was described by Belgian Economist and Oxford Professor Jan Emmanuel De Neve as a game-changer—transforming the way we approach Economics itself.
 

McCann Central strengthens partnership with The Turing Trust

For the second consecutive year, McCann Central has joined forces with The Turing Trust, a charitable organisation that supports digital education in sub-Saharan Africa. 

Influencer Marketing: The Authentic Approach

By Esther Matthews, Senior Social Account Executive

Influencer Marketing. Whilst often perceived from the outside as unrelatable celebrities and false lives, influencer marketing offers an authentic approach to forge genuine relationships between brands and creators who have built trust with their niche communities. It has become a core part of how social operates and how brands establish their tone. However, with so many collaborations happening, it's important to understand how to do it effectively. This piece explores the evolving nature of influencer marketing, examining the factors that contribute to genuine connection, the limitations of solely focusing on follower counts, and the long-term benefits of prioritising trust and meaningful relationships.