Event date: 26th September 2024
All Bristol seagulls are spies
*allegedly
Attention is at an all-time premium. Now we’d like some of yours, so we can discuss how brands can successfully grab the attention of their audience and make an impact in a world filled with more content, in more formats, than ever before.
In partnership with Aardman we hosted an event to take a deep dive into attention with the help of brilliant speakers and guests. . . food and drinks.
BBQ was crafted and served by Big Nath's BBQ and cocktails, both alcoholic and non, flowed courtesy of The Tricycle Bar.
We kicked off the event with a baby screaming through the speakers. An effective way to stop everyone in their tracks and get their attention! See what we did there? Sarah Warewinter, Managing Partner, Strategy, introduced the event and shared fascinating facts, psychology and theories on attention. Next up we invited one of our favourite local brands to talk about what the topic meant to them, Wiper and True.
The talks were held in the Aardman cinema, we tackled three aspects:
How to capture attention by Abi Canterbury, McCann Bristol, Social Media Account Director and Isobel Millington Phillips, TikTok, Creative Agency Partner
How to hold attention by Katie McQuin, Aardman, Head of Social Media & Communities
How to understand attention by Georgia Vine-Thomas, McCann Bristol/UM,
Associate Director and Ben Dimond, Gum Gum, Head of Data Partnerships & Strategy
ICYMI film coming soon . . .
©2024 McCann