News
McCann Central strengthens partnership with The Turing Trust
For the second consecutive year, McCann Central has joined forces with The Turing Trust, a charitable organisation that supports digital education in sub-Saharan Africa.
Influencer Marketing: The Authentic Approach
By Esther Matthews, Senior Social Account Executive
Influencer Marketing. Whilst often perceived from the outside as unrelatable celebrities and false lives, influencer marketing offers an authentic approach to forge genuine relationships between brands and creators who have built trust with their niche communities. It has become a core part of how social operates and how brands establish their tone. However, with so many collaborations happening, it's important to understand how to do it effectively. This piece explores the evolving nature of influencer marketing, examining the factors that contribute to genuine connection, the limitations of solely focusing on follower counts, and the long-term benefits of prioritising trust and meaningful relationships.
Pink Lady® Apples helps consumers 'find their fizz'
McCann Bristol’s latest campaign for Pink Lady® apples leans into the distinctive taste and “fizz” of their apples for the very first time – encouraging consumers to do the same and find what makes them uniquely ‘fizzy’.
Shining the spotlight on our creative apprentices to mark National Apprenticeship Week!
To celebrate National Apprenticeship Week, we’re shining a light on our commitment to nurturing early careers.
Brittany Ferries launches bold new creative platform with 'Uncommon Holidays'
Developed by McCann Bristol, Brittany Ferries has launched a bold new creative platform, ‘Uncommon Holidays’, across the UK, Ireland, France, and Spain.
Anglo-Saxon Advertising Style: The Little Je Ne Sais Quoi We Love to Hate
By Matthieu Mondin, Strategy Director
As a French-born and bred advertiser who joined McCann Bristol two years ago, I have since embraced the Anglo-Saxon style of advertising. This experience has given me a unique perspective on the strengths and potential of both French and Anglo-Saxon advertising approaches.
Podcast - Compound creativity: the power of consistency with System1
As the saying goes, ‘the only constant in life is change’, but research from System1 and the IPA show that consistency is key when it comes to effective advertising.
McCann Central Group MD Chris Falconer shares his 2025 vision
Chris Falconer sat down with LBB to explore what 2025 may look like for McCann Central, with offices in Birmingham, Bristol, Leeds and London.
Leaving Law for . . . Advertising?
By Mary Fordwor - Creative Apprentice
I’d like to take you back to 2020 (just for a moment). I was in my first year of college, and about to apply for universities. Until then, I had already dedicated a year to pursuing law through a social mobility programme, I was set on becoming a solicitor. Kind of.
Welcoming Mini McCanners to our offices across McCann Central
Over the past few weeks, we’ve enjoyed welcoming over 50 Mini McCanners to each of our offices in Birmingham, Bristol, Leeds and London.
The Truths We Tell
By former intern - Xiaomeng Pan
The Truths We Tell — The Power of Creative Advertising: Breaking Through AI’s Info Bubbles.
Truth, Truth, Truth!
When I thought about how to capture my journey at McCann, one word kept coming back to me: truth.
Not simply because *Matthieu pointed to the big Truth Well Told logo on my first day.
Not only because *Beth walked me through McCann’s sleek Truth2Impact platform from day one.
Podcast - Ignite success: how to build a culture of effectiveness
Building a culture of effectiveness can bring plenty of reward to both businesses and the people within them. But how do you create a culture that delivers value and impact?