News

Adolescence - sparking debate and breaking records

By Aled Schell, Business Director, McCann Bristol UM and Dan Poulter Williams, Media Director, McCann Bristol UM

Unless you’ve been living under a rock for the past few weeks, you’ll be familiar with Adolescence. The four-part Netflix show about the dangers of online culture on youth has sparked national debate; from Education Secretary Bridget Phillipson pushing for a smartphone ban in schools, and even Keir Starmer discussing it at Prime Minister’s Questions.
 

Wellbeing at work: sweat the small stuff

By Chloe Foy, McCann Synergy, Senior Consultant

How are you feeling today?

Or, to dive a bit deeper, how satisfied are you with your life these days? 
This thought-provoking question is at the heart of Gallup's newly released World Happiness Report, and it’s no ordinary query. Created back in 2009, it was described by Belgian Economist and Oxford Professor Jan Emmanuel De Neve as a game-changer—transforming the way we approach Economics itself.
 

McCann Central strengthens partnership with The Turing Trust

For the second consecutive year, McCann Central has joined forces with The Turing Trust, a charitable organisation that supports digital education in sub-Saharan Africa. 

Influencer Marketing: The Authentic Approach

By Esther Matthews, Senior Social Account Executive

Influencer Marketing. Whilst often perceived from the outside as unrelatable celebrities and false lives, influencer marketing offers an authentic approach to forge genuine relationships between brands and creators who have built trust with their niche communities. It has become a core part of how social operates and how brands establish their tone. However, with so many collaborations happening, it's important to understand how to do it effectively. This piece explores the evolving nature of influencer marketing, examining the factors that contribute to genuine connection, the limitations of solely focusing on follower counts, and the long-term benefits of prioritising trust and meaningful relationships.

Pink Lady® Apples helps consumers 'find their fizz'

McCann Bristol’s latest campaign for Pink Lady® apples leans into the distinctive taste and “fizz” of their apples for the very first time – encouraging consumers to do the same and find what makes them uniquely ‘fizzy’.

Shining the spotlight on our creative apprentices to mark National Apprenticeship Week!

To celebrate National Apprenticeship Week, we’re shining a light on our commitment to nurturing early careers. 

Brittany Ferries launches bold new creative platform with 'Uncommon Holidays'

Developed by McCann Bristol, Brittany Ferries has launched a bold new creative platform, ‘Uncommon Holidays’, across the UK, Ireland, France, and Spain. 

Anglo-Saxon Advertising Style: The Little Je Ne Sais Quoi We Love to Hate

By Matthieu Mondin, Strategy Director

As a French-born and bred advertiser who joined McCann Bristol two years ago, I have since embraced the Anglo-Saxon style of advertising. This experience has given me a unique perspective on the strengths and potential of both French and Anglo-Saxon advertising approaches.

Podcast - Compound creativity: the power of consistency with System1

As the saying goes, ‘the only constant in life is change’, but research from System1 and the IPA show that consistency is key when it comes to effective advertising.

McCann Central Group MD Chris Falconer shares his 2025 vision

Chris Falconer sat down with LBB to explore what 2025 may look like for McCann Central, with offices in Birmingham, Bristol, Leeds and London. 

Leaving Law for . . . Advertising?

By Mary Fordwor - Creative Apprentice

I’d like to take you back to 2020 (just for a moment). I was in my first year of college, and about to apply for universities. Until then, I had already dedicated a year to pursuing law through a social mobility programme, I was set on becoming a solicitor. Kind of. 

Welcoming Mini McCanners to our offices across McCann Central

Over the past few weeks, we’ve enjoyed welcoming over 50 Mini McCanners to each of our offices in Birmingham, Bristol, Leeds and London.