News

McCann Bristol’s The Climb scales new heights with prestigious award wins

We’re thrilled to share that our darkly-funny film The Climb, created for VOOM Nutrition’s POWR bars, has been recognised with multiple prestigious awards.

Podcast - Copilot wrote this title: AI-powered search unleashed with Microsoft

Amidst all the discussion around AI, there's one big area that is often overlooked - Search. Both frontend and backend, AI is changing the game when it comes to SEO and PPC, but what are the big challenges and opportunities?

Raising a Can to Brand Visibility

By guest contributor - Katy Haugh, Brand Marketing Manager, Wiper & True

I’m Katy, Brand Marketing Manager at award-winning craft brewery Wiper and True. 

I was pleased to attend, and speak at, McCann Bristol’s ‘Calling All Attention Seekers’ event in partnership with Aardman. This particular event spoke to me personally because, as a marketer with a background in music and drama, capturing attention is very important to me. It’s something I’ve thought about throughout my entire life, either via digital channels, out of home marketing or on a stage. 

Maintaining Attention: Three Aardman Campaigns that Kept Fans Hooked

By guest contributor - Katie McQuin Roberts, Aardman, Head of Social Media & Communities

At Aardman we use our social platforms to grow fan communities across the globe, keeping us in direct contact with our audiences and allowing us to promote our latest work. With audience tastes and social platforms constantly changing, our challenge is maintaining audience attention and encouraging fans to come back for more. Here are three recent campaigns where we’ve met that objective successfully…

How to Understand Attention in Media

By Georgia Vine-Thomas, Universal McCann Bristol, Associate Director

In 2023, the UK advertising market grew to £36.6 billion (WARC), with digital spending increasing by 11% (IAB). As marketing budgets see the strongest upward revision since 2014 (IPA), advertisers face a daunting challenge: capturing consumer attention in a saturated environment. 

Why is Grabbing Attention on Social Media so Important for Brands of Today?

By Abi Canterbury, Social Media Account Director

If I asked you to recall the ads you’ve seen today, you might remember one or two, despite seeing many more. But if I asked you to recall the most boring ad, you'd likely struggle. According to The Extraordinary Cost of Dull, bland ads are not only forgettable, but they can also harm brands. Without an emotional connection, ads leave no lasting impression.

Podcast - Beyond the millennial: expanding audiences and building trust with Ruggable

In 2021, washable rug brand Ruggable launched in the UK after steadily growing in the US. With a big focus on filling the social feeds of millennials, the brand is looking to grow its audiences through new channels all whilst building trust.

Do you map? Follow your customer and you'll be on the right track.

By Matthieu Mondin, Strategy Director

A strong brand is made of dozens of components:  the products or services, logo, visual & audio identity, corporate culture, advertising, online experiences and content, social presence… that’s why it often takes years for marketers to build a strong, enduring loved brand. And every year, the same question comes about. . .

Agencies across Central scoop four Drum Awards shortlists

Our teams across McCann Central, including UM Bristol, have been shortlisted in four categories at this year's Drum Awards Festival.

Podcast - Note to self – how the Electoral Commission changed the nation’s behaviour

In 2022, the Elections Act introduced a huge change for in-person voting – voters would now be required to present eligible photo ID at polling stations or face being turned away. The Electoral Commission had to find a way to clearly communicate the new ID requirements to the nation across a vast array of demographics, without impacting the public’s motivation to vote. So, how did they do it?

The Cookie Jar Remains Firmly Open

By Ruston Butcher, Media Account Director

On July 24th, it was announced that Google were cancelling their long-running plan to ditch cookies.

Ultimately, this is good news for us as advertisers . . .

TV Viewing Figures Are Outperforming The Three Lions

By Dan Poulter Williams, Media Director

Euro 2024 isn’t just a test for Southgate’s team to go one step further, but a litmus test for the state of UK TV viewing too; particularly if the Three Lions have a successful competition.