News
Shining the spotlight on our creative apprentices to mark National Apprenticeship Week!
To celebrate National Apprenticeship Week, we’re shining a light on our commitment to nurturing early careers.
Brittany Ferries launches bold new creative platform with 'Uncommon Holidays'
Developed by McCann Bristol, Brittany Ferries has launched a bold new creative platform, ‘Uncommon Holidays’, across the UK, Ireland, France, and Spain.
Anglo-Saxon Advertising Style: The Little Je Ne Sais Quoi We Love to Hate
By Matthieu Mondin, Strategy Director
As a French-born and bred advertiser who joined McCann Bristol two years ago, I have since embraced the Anglo-Saxon style of advertising. This experience has given me a unique perspective on the strengths and potential of both French and Anglo-Saxon advertising approaches.
Podcast - Compound creativity: the power of consistency with System1
As the saying goes, ‘the only constant in life is change’, but research from System1 and the IPA show that consistency is key when it comes to effective advertising.
McCann Central Group MD Chris Falconer shares his 2025 vision
Chris Falconer sat down with LBB to explore what 2025 may look like for McCann Central, with offices in Birmingham, Bristol, Leeds and London.
Leaving Law for . . . Advertising?
By Mary Fordwor - Creative Apprentice
I’d like to take you back to 2020 (just for a moment). I was in my first year of college, and about to apply for universities. Until then, I had already dedicated a year to pursuing law through a social mobility programme, I was set on becoming a solicitor. Kind of.
Welcoming Mini McCanners to our offices across McCann Central
Over the past few weeks, we’ve enjoyed welcoming over 50 Mini McCanners to each of our offices in Birmingham, Bristol, Leeds and London.
The Truths We Tell
By former intern - Xiaomeng Pan
The Truths We Tell — The Power of Creative Advertising: Breaking Through AI’s Info Bubbles.
Truth, Truth, Truth!
When I thought about how to capture my journey at McCann, one word kept coming back to me: truth.
Not simply because *Matthieu pointed to the big Truth Well Told logo on my first day.
Not only because *Beth walked me through McCann’s sleek Truth2Impact platform from day one.
Podcast - Ignite success: how to build a culture of effectiveness
Building a culture of effectiveness can bring plenty of reward to both businesses and the people within them. But how do you create a culture that delivers value and impact?
McCann Bristol’s The Climb scales new heights with prestigious award wins
We’re thrilled to share that our darkly-funny film The Climb, created for VOOM Nutrition’s POWR bars, has been recognised with multiple prestigious awards.
Podcast - Copilot wrote this title: AI-powered search unleashed with Microsoft
Amidst all the discussion around AI, there's one big area that is often overlooked - Search. Both frontend and backend, AI is changing the game when it comes to SEO and PPC, but what are the big challenges and opportunities?
Raising a Can to Brand Visibility
By guest contributor - Katy Haugh, Brand Marketing Manager, Wiper & True
I’m Katy, Brand Marketing Manager at award-winning craft brewery Wiper and True.
I was pleased to attend, and speak at, McCann Bristol’s ‘Calling All Attention Seekers’ event in partnership with Aardman. This particular event spoke to me personally because, as a marketer with a background in music and drama, capturing attention is very important to me. It’s something I’ve thought about throughout my entire life, either via digital channels, out of home marketing or on a stage.