Leaving Law for . . . Advertising?

In a somewhat prophetic moment of doubt, I had the bright idea to change my UCAS application to one tailored to graphic design. Manic research ensued. I knew little about graphic design. I would have needed a portfolio, a new personal statement, new university choices, new everything. It was impossible, and irrational. I soon defaulted back to my original plan to do law. So, for the past three years that blip of pursuing creativity as a vocation was relegated to my hobbies, which I didn’t mind, it was a great retreat when my degree got stressful, or boring – which it often did. 
 

I’m glad I didn’t give up my creative side throughout my degree because otherwise I wouldn’t be here, writing this. I’m currently three months into a Junior Creative apprenticeship provided by McCann Bristol and Bauer Academy. My training is divided between online modules and assignments about the various aspects of advertising, and in-person learning through briefs and mentoring in the Bristol office. The complete beginner aspect of the apprenticeship means I’ve had the opportunity to (virtually) meet apprentices from similarly unconventional backgrounds based in other McCann offices. 

The learning curve has been steep, but exciting. In experiencing the variety of people and work being done at McCann Bristol specifically – I see that contributing to intelligent and impactful work is not limited to law and never has been. Learning about what makes a good ad or campaign, and all the graft that goes into making one has been particularly interesting – from understanding audiences and brands to generating ideas that capture both. I’m often asked if I have any intention of returning to law, the answer is no. I enjoyed my degree, and it gave me many skills that I still benefit from. However, I intend to use those skills to get the most out this apprenticeship and kickstart my creative career.