Podcast - Copilot wrote this title: AI-powered search unleashed with Microsoft

Amidst all the discussion around AI, there's one big area that is often overlooked - Search. Both frontend and backend, AI is changing the game when it comes to SEO and PPC, but what are the big challenges and opportunities?

In this episode, we’re joined by Tracey Pilon, Commercial Director at Microsoft, and UM Birmingham’s Katherine Ray, Business Director and Tom Williams, Senior SEO Director, to break through the jargon and uncover the. current state of AI in search, what it means for marketers and brands, and what the future of search might look like.

What we cover in the episode

  • The evolution of the SEO landscape
  • How Microsoft is harnessing the power of AI
  • Will fragmentation in search increase?
  • The potential rise of zero-click searches (and why this might not be a bad thing)
  • Why marketers need to consider the full funnel

https://open.spotify.com/episode/2MHnR7IP2xgq9RC4No9cXC?si=zWwBCMZeQAeOcQoemrLk5Q

https://podcasts.apple.com/us/podcast/the-brief-ep15-copilot-wrote-this-title-ai-powered/id1704841408?i=1000675186639

https://music.amazon.co.uk/podcasts/4a60260c-ca05-4d63-9710-aecbf9c05dcf/episodes/eab1aa9b-c7a0-4fdc-8be2-307288f44f7e/the-brief-ep15-copilot-wrote-this-title-aipowered-search-unleashed-with-microsoft

Recent News

Mc Cann Central donates to The Turing Trust

McCann Central strengthens partnership with The Turing Trust

For the second consecutive year, McCann Central has joined forces with The Turing Trust, a charitable organisation that supports digital education in sub-Saharan Africa. 

Read more about this article
Esther bristol beat feb

Influencer Marketing: The Authentic Approach

By Esther Matthews, Senior Social Account Executive

Influencer Marketing. Whilst often perceived from the outside as unrelatable celebrities and false lives, influencer marketing offers an authentic approach to forge genuine relationships between brands and creators who have built trust with their niche communities. It has become a core part of how social operates and how brands establish their tone. However, with so many collaborations happening, it's important to understand how to do it effectively. This piece explores the evolving nature of influencer marketing, examining the factors that contribute to genuine connection, the limitations of solely focusing on follower counts, and the long-term benefits of prioritising trust and meaningful relationships.

 

Read more about this article
Website large 1920 x 1080

Pink Lady® Apples helps consumers 'find their fizz'

McCann Bristol’s latest campaign for Pink Lady® apples leans into the distinctive taste and “fizz” of their apples for the very first time – encouraging consumers to do the same and find what makes them uniquely ‘fizzy’.

Read more about this article
SIGN UP TO THE BRISTOL BEAT FOR NEWS, INSIGHTS AND INSPO

This website uses cookies

This website uses cookies to ensure you get the best experience. If you select "Accept all cookies" you agree to the use of cookies. You can customise your preferences by clicking "Manage cookies". Find out more about our cookie policy here.

Manage cookies Accept all cookies
Reject all cookies Accept all cookies

Necessary

We use necessary cookies for our legitimate interests in administering our website and to ensure it operates effectively and securely.

Performance

We use Performance cookies, such as Google Analytics, for internal purposes to help us to provide you with a better user experience. The cookies help us understand how our website is used by visitors.

Save and Exit