Over the past few weeks, we’ve enjoyed welcoming over 50 Mini McCanners to each of our offices in Birmingham, Bristol, Leeds and London.
From magicians to festive crafts, as well as a special appearance from Santa, it’s been great to see them enjoying a few hours of Christmas fun with entertainment, tasty treats and presents.
For the second consecutive year, McCann Central has joined forces with The Turing Trust, a charitable organisation that supports digital education in sub-Saharan Africa.
By Esther Matthews, Senior Social Account Executive
Influencer Marketing. Whilst often perceived from the outside as unrelatable celebrities and false lives, influencer marketing offers an authentic approach to forge genuine relationships between brands and creators who have built trust with their niche communities. It has become a core part of how social operates and how brands establish their tone. However, with so many collaborations happening, it's important to understand how to do it effectively. This piece explores the evolving nature of influencer marketing, examining the factors that contribute to genuine connection, the limitations of solely focusing on follower counts, and the long-term benefits of prioritising trust and meaningful relationships.
McCann Bristol’s latest campaign for Pink Lady® apples leans into the distinctive taste and “fizz” of their apples for the very first time – encouraging consumers to do the same and find what makes them uniquely ‘fizzy’.
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